What is AEO?

AEO (Answer Engine Optimization) is the discipline of optimizing content and data structure for AI answer engines — ChatGPT, Claude, Perplexity, Gemini, Grok.

Why now?

Traditional search gives "10 blue links, you pick". AI answer engines give "one summary paragraph with 3-5 cited sources." If you're not one of those 3-5, you don't exist. Ranking #11 or #100 makes no difference.

AEO's four pillars

• AI bot policy declaration + AI summary file — make crawlers reach you
• Structured data / FAQ / OpenGraph — make AI understand what you are
• Entity binding / cross-platform sameAs / Wikidata — make AI remember you correctly
• Disambiguation + monitoring — make sure AI doesn't misrepresent you

AEO vs SEO

SEO optimizes for Google rankings. AEO optimizes for AI citations. They're complementary. Good SEO helps, but AEO has its own signals.

How to start

1. Audit: scan your URL on the homepage (or enter a name to build an AI entry).
2. Fix: follow the suggestion list (we group by role — content / engineering / PR / marketing).
3. Track: create Monitor questions to see how each AI describes you, correctly or not.